Legal SEO and Internet
Marketing Services for Solicitors
2008 we started a new way of doing business. As a result of gaining
a new client who happened to be a solicitor we discovered that we
were quite good at getting high search engine rankings for specialised
search terms which were used in colloquial search but which were not
necessarily established legal terms.
fact, so successful were our results that we decided to specialise
in legal SEO - that it, search engine optimisation of websites specifically
for solicitors or for people working in specialist legal fields.
Engine Optimisation For Lawyers: How Does It Work?
SEO companies work on the basis that the SEO optimises the client's
existing website, tweaks it and removes the bad stuff, adds a few
links to it, enhances a few files, uploads a robots.txt and an .htaccess
then walks off with a large cheque.
problem with this approach is twofold:
does not take into account whether or not the new website makes
the client any money.
- It can delete
the client's favourite parts of his website in the process.
On the first point,
most SEO practice stops at the design and optimisation stage which is
hardly ever pegged to the results it produces. A clever design does
not necessarily mean an increase in revenue for the client.
On the second point,
it's true that a first class degree may be a matter of pride to most
company CEOs, but it will matter not a jot to prospective customers
or clients, so the SEO firm may remove all references and puffs of this
kind to its clients on the grounds that they're unnecessary.
We take a different
We leave our original
clients' websites alone, if they have one at all. We just don't touch
Instead we build
our own websites from scratch, optimised from the ground up and built
to get highly targeted traffic that is directed at your specialisation.
Then we provide
an opt-in form on the site which interested and prospective customers
or clients can fill out. Details of these prospective clients are sent
to both ourselves and our clients simultaneously; everything is transparent.
At the end of the
month our client sends us a statement of people we have sent to them
and who have converted into "sales" by whathever definition
is appropriate. We then invoice our clients for a percentage of those
sales which we send to them.
In other words,
we only get paid when you do. We do not charge you a penny upfront.
This is a complete
departure from traditional SEO methods, and our clients love this approach!
If you want to know
about how we can help you get more work without risking any investment
whatsoever, contact us by using the form below.