Non-Reciprocal Quality Inbound Links for Effective SEO
the Trendiest part of SEO)
it HAS to be done...)
the early days of search engine optimisation all you had to do was put
keywords in the right places on your web pages and sit back, safe in
the knowledge that your page or site would appear high up in the search
engines and that thousands of visitors were sure to follow. The keywords
had to appear in the title tag, the H1 tag and H2 tag, the description
tag, and also had to be scattered liberally throughout the body text.
Then there were various html techniques like the table trick to satisfy
people who wanted a menu down the left side but also satisfied the search
engines which preferred the text near the top of the file. There were
other simple procedures that most people knew about. The on-page optimisation
was the easy bit.
good old days ended around late 2004 or early 2005, depending on whose
account of things you read in the webmaster forums.
since then the search engines, notably Google, have tried to figure
out how relevance can be evaluated more accurately, and with a greater
emphasis on putting those websites that appear to have more authority
nearer the top of the search engine results pages. The battle for off-page
optimisation had begun.
general wisdom that grew up was that the importance of a site could
be measured by how many other sites which were similarly themed had
links pointing at it. Further, the relevance of a site - in terms of
its theme - could be assessed by the anchor text that comprised the
link itself. If a website was about buying red widgets then the more
links with "buying red widgets" pointing to that site would
raise it in the esteem of the search engines. A more natural combination
of "red widgets", "buying widgets" and "buy
red widgets" in the general mix would further enhance it, because
it would not seem to have been artificially optimised (which it probably
or not, or how, this yardstick can be improved on will have to be something
that the search engines should address, because the present model is
far from perfect. (Google thinks that the place which is most about
the important term "click here" is the Adobe Acrobat Reader
download page, for the linking methodology reasons described above.)
But for the moment it looks as if getting lots of good, relevant, non-reciprocal
links from as diverse a range of IP addresses as possible, with the
absolute avoidance of link farms, web-linking schemes and reciprocal
links (which are now all but useless) with relevant keywords in the
anchor text, and with a mix of different variations on the keywords,
will be the best way of getting high rankings for several years to come.
of relevant links
Links from lots of
different "C block" IP addresses indicating no "link
in the anchor text
Natural mix of keywords
in the anchor text
getting such links is not an easy matter. The best way to achieve such
links in a short space of time is by writing laser-targeted articles
and press releases which are well written and have something highly
pertinent to say, propagated to the right media sources, followed up
over a measured period of time with more articles and press releases
to further enhance the link popularity and to keep the website high
up in the search engine results pages.
are also other methods that can be used such as posting on high-ranking
sites using the various new social networking (or Web 2.0) methods.
back to the web site will come from the article's resource box, or from
text within the article body itself where html is enabled.
and press releases have a two-fold enhancing effect on a website. Firstly,
the people who read the articles will already have pre-qualified themselves
to the theme of the website by searching out the article in the first
place, and they will form the first wave of "natural" web
traffic that comes from the article to the website. Secondly, the inbound
links that come from the sites the article has been published on will
enhance the standing of the website in the eyes of the search engines,
and this will place the website higher up in the rankings of the search
engine results pages. Perhaps even to the first position on page one.
This will increase the number of website visitors dramatically.
service involves finding the right keywords, evaluating the competition,
writing the articles/press releases with the keyword(s) in the right
place(s), submitting to the appropriate media, measuring effectiveness
and evaluating how the next link campaign can be improved (because link
campaigns can always be improved).
this takes long hours and is labour intensive. I do use various software
resources to assist me at different stages, but in the end it comes
down to sustained, concentrated human effort, and the gaining of experience
that shows that the present campaign should be more successful than
the last. The results can be highly impressive, even amazing. The following
are real life and real-time case studies.
stress that “article marketing”, which is what the following
is, is only one of the many methods I use to get quality one-way backlinks
to my web sites and to those of my clients. But I’ve been asked
for hard figures, and article marketing affords the quantitative feedback
that I can use to illustrate the dynamics of the process, and how gathering
backlink works, in real time.
Screenshots of Article Propagation over Time
screenshots are from the Article Analyzer component of the software
suite Article Announcer, which is the world's leading article submission
software. You can see how it tracks the acquisition of articles by the
main search engines through time. For example, in the first screenshot,
immediately below, the chart shows that, on January 31 2006 , there
were 735 appearances of the article on Google, 1120 from Yahoo and 1958
article, press release or website will have a fixed number of search
results. The number will vary over time according to the changing algorithms
of the search engines and to other factors. A typical link campaign
will see a sudden increase in backlinks which then will slowly lessen
in number as the search engines filter out duplicate entries. Each of
the following screenshots tells its own story.
Title "The 7 Points of Do-It-Yourself SEO" (also known as
"The 7 Points of DIY SEO") to get highly targeted and non-reciprocal
backlinks to my site www.applied-web-marketing.com
(various clients). The difference between Google's uptake of the article
can be compared to that of Yahoo and MSN. Google's more conservative
approach is very apparent here. This screenshot is from the tail end
of a relatively old campaign; all the sudden surges which occur at the
start of a campaign have been ironed out, and the figures are relatively
stable. They will remain that way for several months, flattening out
slowly. The actual backlinks from each search engine will be a subset
of these figures.
Title "The 9 Ways to Emigrate to Australia" to get links back
to my site www.inteltab.com/australia.htm
(client: the Australia Visa Bureau).
Again, Google's more conservative approach can be seen, as can MSN's
tendency to fluctuate wildly by comparison. This campaign was run entirely
on one article submission process, and without submission to the various
fee-based PR agency programs (some of these are far better than others,
while some are an almost complete waste of time and money) and this
is evidenced by the relatively low figures compared with the other two
examples on this page.
Title "0 APR Credit Cards are Not Just for Christmas" to get
links back to my sites www.credit-card-transfers.com
(clients: CardOffers, Smart-Quotes,
various banks). This relatively new campaign shows how quickly a good
article or press release can burst out into the online media when it
is written well, has something pertinent and timely to say, and is propagated
to the right sources (relevant article directories, ezines and email
newsletters, article announcement lists, special interest groups, webmasters
and blogmasters whose web pages have high Alexa©
ranking, and online PR agencies both free and paid-for). This campaign
was started on 26 January 2006 and the article appeared in over 20,000
online locations within six days.
very high numbers are the result of the article's rapid proliferation
through the newswires and online PR channels during the early stages
of take-up. In keeping with previous experience, these very high numbers
in Google and MSN will reduce back steadily over a month or so, due
to the "duplication dampening" factor, and to the newswires
dropping of material which is not absolutely current. In a couple of
months or so another article or press release will be deployed to take
care of my clients' interests, and boost this particular website once
any of these examples, to get an update on the total presence of an
article or press release just type the title of the article - with quotation
marks surrounding it - into the relevant search engine and see how many
entries are produced on that particular search engine's results pages.
Bear in mind that some publishers will not apply live hyperlinks to
the articles that they reproduce, so the backlinks will just not be
there to start with. Also, other people will sometimes unscrupulously
plagiarise article content as their own, in order to generate traffic
to their own websites.)
despite the shrinking figures the end result will be what we want, and
what the search engines recognise as hallmarks of a high value website.
services I offer are built to last; they do not rely on any fads, gimmicks,
black-hat techniques, coding cheats or the latest five-minute wonders.
now I’ve shown you how to do it, you’ll be able to do it
yourself! Well, not quite. Because in order to do it, you actually have
to do it. And that’s what I’ve been doing
for the last few years with consistently good results. And it all takes
quite a lot of effort and hours spent, and these days needs quite a
few specialised pieces of software and optimisation kit to get the best
Why not take advantage
of my introductory offer for new clients. See www.inteltab.com/auto.htm
Thank you for taking
the time to let me show you this.
further information on how Gordon Goodfellow can increase the effectiveness
of your website send an email
to Gordon in complete confidence.