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Internet Marketing Personnel

Gordon Goodfellow


Gordon Goodfellow has a background in the market research industry, firstly at National Opinion Polls Telequest, the first major computer-aided research centre in Europe, then at MORI Online, where he was Research Centre Manager of what was then the largest market research centre outside the United States.

He was founding manager of Research & Auditing Services' telephone research unit, and then, after gaining experience as a specwriter at Research International, went to Barclays Bank as manager of their Business Research Unit. He was made a Full Member of the Market Research Society in 1997.

After leaving BTRU Gordon was retained as consultant specwriter at International Research Associates (INRA UK), and then his interest in the rapidly evolving Internet took over. After qualifying in Web Design and Technology from Microtech, he started Inteltab. This is now a thriving Internet marketing consultancy with the emphasis on search engine optimisation (SEO). Inteltab has clients all over the world, specialising in financial services, new technology providers, insurance products and niche consumer markets.

Inteltab's clients, past and present, include: Google, The Post Office, American Express, Discover Financial Services, MBNA, FirstPlus Financial, Endsleigh Insurance, Overture, Virgin Money and Sky Digital.


Software Products

Inteltab has built a steadily growing portfolio of in-house conceived and designed software applications, software based services and ebooks. These are all designed to make life easier for users, and to save either time or money, or to enhance the effectiveness or reach of an existing application.

Inteltab's software products and services include the following:

Content Artist
GeoTargeter Pro

Backlinks Turbocharger

as well as many other ebooks, reports and articles.

See details of the special consultancy package.

If you're a design company or a marketing company, see what he can offer your clients as an enhancement to your business. If you are a market research company you may be interested to have a look at search engine optimisation for the market research industry.



Specwriting & Data Processing for Market Research

Our specialisation is in specwriting using the brilliant and cost-effective DKapture. This software is ideal in a CATI environment, and is especially suited to a network dedicated to telephone interviewing, largely because of its sophisticated sample management system. Small agencies thinking of investing in a CATI unit should have a word with us first! DKapture does everything that the mighty Quancept does, but at a tiny fraction of the cost.

We can offer a range of data prep and data processing services, and draw on a number of in-house disciplines. Our market research software skills include knowledge of Quancept, DKapture and Snap. Other programming and data processing skills involve a range of applications and utilities. Where necessary, we can outsource for particularly eclectic DP requirements.