After leaving BTRU
Gordon was retained as consultant specwriter at International Research
Associates (INRA UK), and then his interest in the rapidly evolving Internet
took over. After qualifying in Web Design and Technology from Microtech,
he started Inteltab. This is now a thriving Internet marketing consultancy
with the emphasis on search engine optimisation (SEO). Inteltab has clients
all over the world, specialising in financial services, new technology
providers, insurance products and niche consumer markets.
Goodfellow has a background in the market
research industry, firstly at National Opinion Polls Telequest,
the first major computer-aided research centre in Europe, then
at MORI Online, where he was Research Centre Manager of what was
then the largest market research centre outside the United States.
He was founding
manager of Research & Auditing Services' telephone research
unit, and then, after gaining experience as a specwriter at Research
International, went to Barclays Bank as manager of their Business
Research Unit. He was made a Full Member of the Market Research
Society in 1997.
past and present, include: Google, The Post Office, American Express,
Discover Financial Services, MBNA, FirstPlus Financial, Endsleigh Insurance,
Overture, Virgin Money and Sky Digital.
Inteltab has built
a steadily growing portfolio of in-house conceived and designed software
applications, software based services and ebooks. These are all designed
to make life easier for users, and to save either time or money, or
to enhance the effectiveness or reach of an existing application.
products and services include the following:
as well as many other ebooks,
reports and articles.
See details of the special
If you're a design
company or a marketing company,
see what he can offer your clients as an enhancement to your
business. If you are a market research company you may be interested
to have a look at search engine optimisation for the market
& Data Processing for Market Research
is in specwriting using the brilliant and cost-effective DKapture. This
software is ideal in a CATI environment, and is especially suited to
a network dedicated to telephone interviewing, largely because of its
sophisticated sample management system. Small agencies thinking of investing
in a CATI unit should have a word with us first! DKapture does everything
that the mighty Quancept does, but at a tiny fraction of the cost.
We can offer a range
of data prep and data processing services, and draw on a number of in-house
disciplines. Our market research software skills include knowledge of
Quancept, DKapture and Snap. Other programming and data processing skills
involve a range of applications and utilities. Where necessary, we can
outsource for particularly eclectic DP requirements.