Have you considered adding an affiliate program to boost
A bespoke affiliate program is a good alternative to
having bespoke SEO work done on your site.
Bespoke SEO consultancy used to be the only way to benefit
from search engine traffic, and consequently used to be the first thing
people thought of when they wanted to tap the power of the Internet
for their own business. "We'll get an SEO firm to SEO our website!"
Unfortunately there are many site owners who do not
like the changes SEOs make to their sites, and a lot of the proposed
work never gets beyond the suggestion stage.
That flash introduction,
for instance. That just has to go. The search engines don't like it.
I know that your competitors think it makes you look really slick (or
rather, you think that your competitors think
that it looks really slick) but it has to go.
So, rather than
lose sleep over it, why not use the affiliate marketing method.
works by an SEO - or any of the many other types of Internet marketing
professional - putting up a highly optimised website to capture leads
and/or sales enquiries (or however your business works) then sending
these over to you, or even directing this traffic to a sales page where
a sale is made without anyone even needing to contact your customer.
When the sale is
made you give the affiliate an agreed commission for the sale. It's
a win-win scenario. Everyone knows what everythings costs beforehand,
so the ROI of specific campaigns can be calculated in advance and budgets
may be allocated to future growth.
There are several
different types of affiliate program management software available,
or you can even outsource it to an affiliate network (who will also
be able to publicize your affiliate program with lots of seasoned and
experienced affiliates). The whole program is transparent to everyone
who is involved.
Read more about
marketing and affiliate programs here.
I believe that the
old ways of the SEO consultant are giving way to the affiliate solution.
Increasingly there is so much that needs to be done to a website, and
to get traffic from other sites, including all the new Web 2.0 properties.
All that time needs to be paid for, which is why a complete SEO job
is so expensive. And who's to say that the search engines won't take
a sudden dislike to your website, which has had so much attention and
expense lavished upon it, and delete it from their listings.
That can happen
at any time. It happens regularly, and without apparent reason.
As opposed to paying
huge SEO fees up-front (sometimes with recurring monthly charges) and
no guarantee of anything at all, with affiliate marketing the affiliate
only gets paid when they make a sale. They only get paid when you make
money. Don't you like the sound of that?
If you have any
ideas you'd like to discuss about how I can set up an independent website
on an affiliate basis to help your business, send me an email.